Property Marketing Plan
Campaign Goals
The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:
- Selling your home at or above market value
- Achieving the sale within your preferences for timing
Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
Schedule a Tour
Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
Ask a Question
Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Learn More
Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
Number of Listing Ads Views
Number of Landing Page Views
Number of Listing Inquiries
Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
- Professional Photography
- Full Property Tour Video
- Highlight-Feature Social Posts
- Marketing Narratives Written for Landing Pages, MLS & Syndication
- Featured Property Landing Page
- Facebook Creative (Copy, Design & Video)
- Instagram Creative (Copy, Design & Video)
- YouTube Creative (Copy & Video)
- Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
People First Real Estate Florida
John Stivey Broker/Owner of People First Real Estate Florida is a committed professional who can service any type of home or property sale or purchase. Having worked in the real estate industry for decades, John and his Aussie-American team have extensive experience with all facets of the real estate process to help you with your home selling, buying, or property investment needs. John has built an excellent reputation in the local area and is consistently committed to high-value-service as his #1 priority. He understands that the decisions you make in real property ownership and financing may be one of the most important decisions you will make during your lifetime. We promise to listen to your concerns, guide and keep you informed every step of the way, so you do reach your goals. With John Stivey — an Aussie Born American and tough negotiator, you’re in trusted hands. Contact us today for expert help.
Call/Text: (727) 450-9801 and meet the different breed of realtor, an Aussie!
Want to List Your
House Now?
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People First Real Estate LLC. Florida
Aussie-American Family Team Clearwater-St Pete-Tampa Bay USA-Florida-33756, TEXT for a Consult Appt. 858-531-6200
- 727-450-9801